The look of this may not be for everyones taste, but this could be manufactured very inexpensively. I believe the reason for this high price is because it was designed be Charles and Ray Eames. The Eames' are pretty well known for their designs and I , for one, love almost everything they produced. I'm not sure if Charles and Ray would like the fact that the everyman could not afford this item. It seems elitist and short-sighted. If all things that are considered to have good design are only available to folks with disposable income this drives a wedge between people. With that comes the mentality that good design belongs only to those who can afford it. Good design should be available to all people. If you don't like the look of the rack pictured above you still have the option of buying or making whatever else you want. There are many examples of good design made tangible by some very famous designers. Part of the high cost comes with the name of the designer or manufacturer. Of course this is America and capitalism is the order of the day so if Herman Miller wants to charge six hundred bucks for a plywood chair because people actually pay that then who am I to argue? Well, I might argue anyhow when DWR sells some of the coolest stuff I've ever seen but asks $1000.00 for a damn skateboard. That's insulting.
I feel we should be taking cues from the Eames' and Noguchi and Geo. Nelson and coming up with new designs that can be made available to everyone who wants one. All the examples I've given here are what is known as "modern" design. That chair looks pretty modern right? It was designed in 1946. Perhaps we should be thinking about what "modern" means. I love that chair and would love to have a couple but it's still just a chair. I don't covet or worship the chair. A five gallon bucket serves the same purpose. Of course the bucket doesn't have the same aesthetic and you could argue other low points of the bucket. Point is you can buy a brand new bucket for under ten dollars retail. That chair is not 600% cooler if practicality and frugality mean anything at all. Get busy designers of the present and future, let's build some well designed products that are affordable and beautiful so in 60 years my millionaire peers can quote your name along with their furniture and revel at how "modern" it is.